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GLO is reimagining sightseeing for the age of immersive tech. We create interactive gaming tours that transform real city streets into playful, story-rich experiences using cutting-edge augmented reality (AR) technology. Our tours are social, creative, and designed to make people feel like they’ve stepped inside the city rather than just walked through it. We’re building something new at the intersection of entertainment, culture, and technology, and we’re looking for tour operators who want to help define what immersive tourism can be.
As Content & Creative Lead, you will own how GLO shows up in the world.You are responsible for developing and executing a content strategy that drives awareness, engagement, and bookings. This is a lead role where you’ll define creative direction, set the content roadmap, and ensure consistent, high-quality output across channels, with hands-on involvement as needed to support execution and scale.You will tell the story of the GLO experience - you’ll decide what to make, why it matters, and how it performs
- Define and lead GLO’s content strategy across platforms including TikTok, Instagram, Linkedin and YouTube
- Establish content pillars, creative direction, and brand voice
- Build and manage a content calendar aligned with business goals (bookings, launches, activations)
- Identify opportunities to translate real-world experiences into compelling digital content
- Concept and direct original content that captures the energy of GLO experiences
- Lead and direct content production, including shoots, on-the-ground capture during tours, activations, and pop-ups
- Oversee editing and final output to ensure quality and consistency
- Personally contribute to content creation as needed to support execution, training and scalability
- Leverage AI tools to accelerate content creation, optimize performance, and drive engagement and bookings
- Own performance metrics: engagement, reach, conversion to bookings
- Analyze content performance and iterate strategy based on insights
- Test and scale content formats, hooks, and distribution tactics
- Partner with leadership on campaigns, launches, and growth initiatives
- Manage and direct freelance creators, editors, or collaborators
- Source and coordinate influencers or content partners
- Build lightweight systems to scale content production efficiently
- Collaborate with operations and experience teams to capture key moments
- Support live activations and ensure content opportunities are maximized
- Contribute to overall brand and marketing strategy
- Proven track record of creating and scaling high-performing content (portfolio required)
- Strong creative instincts paired with strategic thinking and ownership mindset
- Experience developing content strategies (not just executing posts)
- Deep understanding of short-form video and platform dynamics
- Ability to analyze performance data and translate it into actionable decisions
- Comfortable leading projects and making independent decisions
- Based in NYC and able to work on-site regularly
- Availability for occasional evenings and weekends (events, activations)
- Must be eligible to work in the U.S.
- Experience in experiential marketing, events, or entertainment
- Familiarity with AR/VR or emerging technology
- Experience managing freelancers or small creative teams
- Background in startups or early-stage companies
- Comfort being on camera when needed
- Clear, consistent content strategy that drives measurable growth
- Strong, recognizable visual identity and brand voice
- Content that translates real-world experiences into high-performing digital moments
- Increased bookings driven by organic and social channels
- Scalable content systems that grow with the company
- Annual base salary range: $100,0000 – $135,000, depending on experience
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off
Content is the front door to GLO. You are responsible for making sure the experience doesn’tjust exist, it’s understood, shared, and in demand.
Please send a short intro with your resume to jobs@meshmap.com
